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my 2c is that if you hire a stellar VP of Sales, then he can help you hire/train an amazing sales team. So aim high, and poach guys from whichever industry leader there is: Facebook, Google, AdMob (in our case), etc.

thoughts?



Couldn't agree more. In my experience leading sales teams the difference between one territory rep versus another territory rep is how well that rep was trained/motivated/coached and mentored by his sales manager. Stellar VP of sales are not only good with customers but also exceptional at grooming people. Aiming high and poaching from a Facebook, Google etc. is the right thing to do as these companies have good sales folks. If you are looking at enterprise sales then Oracle and Salesforce.com have stellar people. But I imagine some kind of inflection point in the startup journey where it makes more sense to hire a VP of sales versus a individual contributor sales rep. Any pointers on what that inflection point would be? Funding?


I think inflection point would be determined by: a. Funding - I mean, you need to pay these guys a bunch. Equity can get you only so far b. Stage - I think hiring a stellar VP of Sales with a half-made product is not going to play out well.

any other ideas?


Also, does the startup have a semblance of a repeatable business model (which tends to be correlated with later rounds of funding)?

If you know by putting in X sales reps with $Y sales productivity per rep you can achieve $Z (X*$Y) in sales then that is a good case for hiring a VP of sales and have him build a sales organization under him.




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