There's a wealth of easy projects that a person can get started with using an Arduino.
Without any opportunities for getting bogged down in anything extra at all, they can follow a simple recipe and quickly begin to blink an LED at the rate of their choosing.
The Arduino was developed to be a teaching tool, and it allows for a person to take little baby steps.
(Whether this placement is good or bad for Arduino as a business entity isn't something that I find particularly important.)
Blinking an LED is what you do for "hello world" on every microcontroller board I've tried. The Arduino IDE supports boards from many different manufacturers.
Without any opportunities for getting bogged down in anything extra at all, they can follow a simple recipe and quickly begin to blink an LED at the rate of their choosing.
The Arduino was developed to be a teaching tool, and it allows for a person to take little baby steps.
(Whether this placement is good or bad for Arduino as a business entity isn't something that I find particularly important.)