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Unfortunately that's not how human attention works. Being annoyed (or really having any strong emotional reaction) causes the ad to have a stronger impression on your memory. Now pair that with "autopilot mode" while shopping and you have a desirable (for the business) outcome.


I still avoid some products because their maker paid the local version of the insufferable Simon Cowell to promote their products.


YOU still avoid.

But not the vast majority of consumers.




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