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What on earth is he talking about? Firstly, I find Amazon fine for goods that are hard to be faked (washing powder, books, etc...).

But the real shocker to me is:

> That means shopping anywhere other than Amazon has become substantially more inconvenient.

and

> We’re all still stuck to the platform, but we get less and less value out of it.

I've simply started buying all of my electronics, and other expensive goods from the manufacturer (D2C) or a reputable retailer in the space. My groceries I can order through my supermarket or one of the grocery focused platforms. They all offer simple free or cheap shipping at a convenient time. I think, to some extent, Amazon has helped this push for better/cheaper shipping.

> Break up with Amazon and delete your apps, and you will lose all the media you’ve ever bought from the platform.

Yes... but if you simply stop paying them you will keep them all? I have never bought a movie through Prime but I have some audio books which all work fine despite me no longer paying Audible.

All in all it seems like this guy has come up with some hypothesis of their master plan but the reality is that switching costs are low and Amazon doesn't hold a monopoly in any tangible way.





Washing powder and books are classic cases of items that are easily counterfeit and often appear on amazon.

https://thecounterfeitreport.com/product/138/Laundry-Deterge...

https://clark.com/scams-rip-offs/fake-laundry-detergent-how-...


This article just gets worse and worse!

> you can’t stop enshittification by “voting with your wallet” (those votes are always won by those with the thickest wallets, and that’s the billionaires who made money by enshittifying everything)

Er... Amazon can't run with only the patronage of billionaires? What is he imagining, Elon Musk just buys a billion dollars a day from his mate Jeff? Obviously if the platform gets worse, customers will start switching (en masse) to the 85-90% of global ecommerce that Amazon doesn't control.




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