It is too expensive to reach the right audience. I remember talking to agencies about ads for a fintech app, and all of them said the same thing:
You need to burn around 20k a month on ads for 3 months, so we can learn what works, then the CAC will start decreasing, and you can get more targeted users.
Once you turn ads off, there is no awareness, no new users, and people will not be aware of the product's existence.
You need to burn around 20k a month on ads for 3 months, so we can learn what works, then the CAC will start decreasing, and you can get more targeted users.
Once you turn ads off, there is no awareness, no new users, and people will not be aware of the product's existence.