Have they ever encouraged people to submit DNA samples in order to identify criminal relatives? I could see this going over well with the law-and-order part of the population.
A murderer was caught because he was semi-closely (2nd-cousin) related to my cousin. Her DNA was a loose match to evidence. They found out she is The Geneologist for our family, and asked her to help... Boom, found him.
That's the end game, but first you have to figure who to follow around. To do that, you triangulate with public DNA data of somewhat distant relatives. Forensic genealogy.