A cynical take: saying you are in the market for a pay dating site is a way to get inside information about running a pay dating site. He is going to have all kinds of small sites sending him their numbers on signups/conversions, etc. It would be nice to see all that and know which models are working best. Heck, he even says "I’m going to have a lot of work to do to figure out how to run a paid site properly."