Rereading Bliss by Peter Carey after opening a 45 year old box o' books from a back shelf in the shed.

It's a red pill fable for marketing directors (and other threads are pulled).

Later adapted for film, it saw 400 viewers walk out on it when screened at Cannes... most likely when the fish hit the floor. - https://www.youtube.com/watch?v=ifR7tsVT_-Y