Pardon my potentially naive question, but would Samsung ever develop their own OS? I imagine they're not necessarily happy about some of the latest changes to android.
If it was just "the market" guiding things, there would be no need to lock things down against consumers, or pulling bait-and-switches with slowly closing down the previously open-source Android, would there?
Please learn to recognize when you are under attack.
If I recall correctly, Bada was already more locked down from the start, with app distribution only permitted with Samsung's approval. Otherwise I would have been interested in trying a Bada phone.
MacOS reminded me of it's BSD intermixings. Although the BSDs are separate from Linux, both were Unix alternatives. MacOS was downported to iOS. While iOS is not Linux at it's core, it's definitely based on an alternative to unix, similar to linux.
The market HAD changed to what it is now from what it was. Most handheld manufacturers had garbage mobile app platforms back in 2007. Something happened in January of that year and they all started coughing blood.