It's definitely not the world's messaging market. For instance in Japan and many places in SEA, Line is the standard messenger - one many people probably haven't even heard of. Though it does have a nice play on words - are you on Line?
It’s not uncommon. Orkut back in the day was wildly popular in Latin America and India. WhatsApp is the same. I think users in NA have a lot of high quality options as against those in Asia and LatAm who don’t have much reliable options other than ones developed in NA.
You can get an android phone for about one tenth of what a new iPhone costs. That’s why android dominates lower income markets. Apple decided they just don’t want to be there.