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> They must make their mobile app flawless and reliable, because if only a couple of users out of hundreds of millions publicly criticize their app, this hurts their reputation badly.

Vehemently disagree. I know very few apps that are flawless and reliable, including Apple's native apps. A couple of users have already publicly criticized the app for YEARS now and it hasn't hurt their reputation to the point where they are losing users. Facebook has power because of the network effect. People are willing to deal with a flawed experience as long as the network effect is left in tact. Facebook will need to worry about a flawless app experience when the network effect diminishes.



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