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Beyond developed a novelty product that focused entirely on the aesthetics of meat. But let's be real. Their products taste like crap and them scaling up with that awful recipe was never going to work.

The reaper is coming for Impossible soon, but at least in the tiniest possible way, they at least kinda taste like meat.

Regardless, this whole industry is built on hype. It's never going to be cheaper, healthier, or tastier than just a simple black bean burger.



> But let's be real. Their products taste like crap

That's actually being quite subjective rather than real. I personally love their sausage products and choose it over swine 100% of the time. Same with my kids.


their product doesn't taste like crap. Unless you meant it tasted like crap to you? I liked it as the 'meat' in a veg chilli for example.


I wouldn't say they tasted like crap, but they where a novelty. Try it once or twice then never go back.




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