This is the reason for facebooks success the rollout. Regardless of when you joined it was always better for you then the next group.

Everyone knows it's best days were when it was limited to Harvard.

There is a market for one. Can you roll it out the way facebook did to make it a success. Facebook technology started off pretty basic. There success is creating demand. Remember when facebook use to offer to login to hotmail and invite everyone for you before hotmail caught on and banned it? That's the secret sauce.