A cursory search suggests the global horse saddle market is worth $4.5 billion. Kodak's annual revenue being $1 billion, having a monopoly on the horse saddle market would be huge for them.

But even with it being a small market, if they're valued correctly and they've got a monopoly on the market that sounds like a great and sustainable position to be in.

Demand for film has been rising over the past 5-10 years. Being the last major player in the color film market isn't a bad position to be in.