U.S. adults commonly engage with popular social media platforms but are more inclined to browse content on those websites and apps than to post their own content to them. The vast majority of those who say they use these platforms have accounts with them, but less than half who have accounts -- and even smaller proportions of all U.S. adults -- post their own content.
The analysis also reveals another familiar pattern on social media: that a relatively small share of highly active users produce the vast majority of content.
That's junk science and doesn't refute the specific point I made. Facebook users are far more likely to post original content than X users. It might just be some blurry backlit vacation photos but it is original content.
Algorithmic choices are likely a major contributor to the phenomenon. If posting vacation photos on Facebook gets interactions from friends and family, more people will do it. If it doesn't, fewer people will.
https://news.gallup.com/poll/467792/social-media-users-incli...
U.S. adults commonly engage with popular social media platforms but are more inclined to browse content on those websites and apps than to post their own content to them. The vast majority of those who say they use these platforms have accounts with them, but less than half who have accounts -- and even smaller proportions of all U.S. adults -- post their own content.
https://www.pewresearch.org/internet/2019/04/24/sizing-up-tw...
Most users rarely tweet, but the most prolific 10% create 80% of tweets from adult U.S. users
https://www.pewresearch.org/internet/2021/11/15/the-behavior...
The analysis also reveals another familiar pattern on social media: that a relatively small share of highly active users produce the vast majority of content.