"This makes me wonder if the majority of the Reddit clicks are accidental."

I must admit that only times I ever clicked on Reddit ads, it was by mistake in the (terrible) mobile app...

That might not be a mistake on Reddit's part.

My local newspaper has a horrible website. Things move around continually as the page renders, and it is very easy to accidentally click an ad. I'm sure that isn't an accident.

I doubt Google and Facebook are any better but the catch and the question is; how to measure awareness of ads e.g. if I see an ad and it sticks in my mind but that doesn't show up in advertiser's ad campaign analytics? Raw stats are one thing but awareness is another.

TLDR:

* Reddit Ads are relatively easy to set up and start getting clicks.

* The Reddit numbers reports for clicks and conversions are dubious.

* Engagement from Reddit users is miserable.