It's, if anything, more important for normal people: I think there's a very important moral difference between something that actively harms another person and not paying for something that benefits you. The latter, for example, should be much more acceptable for someone who lacks the means to pay to do. It's also much more important, (i.e. we should spend more resources), to prevent theft. Preventing piracy and your other examples is only important to the extent that it keeps the endeavor viable, or at least the effort in the prevention is worth the increase in payments. Coalescing this all into one thing is behind a lot of what I consider to be very harmful rhetoric and politics.