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The whole AI space is so weird reading glowing reviews and after testing it's usually just like a 10% increase in performance. Which is great but not the what's promised. Sam is probably their worst PR at this point.


How many of these 'this new LLM version is super amazing' stories are paid for?


Do you count personal stakes? Financial or reputational.


Certainly both.

Rarely can you get the recipients to admit to the latter...

> I have not accepted payments from LLM vendors, but I am frequently invited to preview new LLM products and features from organizations that include OpenAI, Anthropic, Gemini and Mistral, often under NDA or subject to an embargo. This often also includes free API credits.

... but even HN's favorite shill "discloses" the former.

> One exception: OpenAI paid my for my time when I attended a GPT-5 preview at their office which was used in a video. They did not ask for any editorial insight or control over what I wrote after that event, aside from keeping to their embargo.

https://simonwillison.net/about/#disclosures


Yes.


The worst is those Twitter influencers. It's engagement bait.




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