You are right that perhaps the best ways to validate a product is to ask real people - like asking quite bluntly "Would you pay $30 per month for this product, with this certain USP?", or even "Would you pay me $100 upfront to build this product?".
That's not what I said. Ensuring commitment the way you mentioned doesn't quite work because of divergence between what people say and what people do. The latter is by far the more reliable, agreed?
The 30x500 course teaches advanced 360-degree market study where you learn what people actually do and what they so badly wished they were doing instead. (So yes, you'll learn how to read between the lines, among other things.) The results of that market study forms the most robust foundation to building a value offering that has buy-in baked-in.
p.s. The above is why you'd never hear about the need to "validate a product [idea]" among 3x5ers. The assumptions behind that expression are just wrong to begin with.
That's not what I said. Ensuring commitment the way you mentioned doesn't quite work because of divergence between what people say and what people do. The latter is by far the more reliable, agreed?
The 30x500 course teaches advanced 360-degree market study where you learn what people actually do and what they so badly wished they were doing instead. (So yes, you'll learn how to read between the lines, among other things.) The results of that market study forms the most robust foundation to building a value offering that has buy-in baked-in.
p.s. The above is why you'd never hear about the need to "validate a product [idea]" among 3x5ers. The assumptions behind that expression are just wrong to begin with.