> LLMs are not search engines, and I'm not gaining any followers or customers in any meaningful way because an LLM indexes my site.
Counterpoint: my wife owns an accounting firm and publishes a lot of highly valuable informational content on their website's blog. Stuff like sales tax policies and rates in certain states, accounting/payroll best practices articles, etc. I guess you could call it "content marketing".
Lately they have been getting highly qualified leads coming from LLMs that cite her website's content when answering questions like "What is the sales tax nexus policy in California?". Users presumably follow the citation and then engage with the website, eventually becoming a very warm lead.
So LLMs are obviously not search engines in the conventional sense, but it doesn't mean they are not useful at generating valuable traffic to your marketing website.
Counterpoint: my wife owns an accounting firm and publishes a lot of highly valuable informational content on their website's blog. Stuff like sales tax policies and rates in certain states, accounting/payroll best practices articles, etc. I guess you could call it "content marketing".
Lately they have been getting highly qualified leads coming from LLMs that cite her website's content when answering questions like "What is the sales tax nexus policy in California?". Users presumably follow the citation and then engage with the website, eventually becoming a very warm lead.
So LLMs are obviously not search engines in the conventional sense, but it doesn't mean they are not useful at generating valuable traffic to your marketing website.