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I think it was in "Manufacturing Consent" by Edward S. Herman and Noam Chomsky.

https://en.wikipedia.org/wiki/Manufacturing_Consent#:~:text=...

https://www.goodreads.com/book/show/12617.Manufacturing_Cons...

Though this is often associated with his and Herman's "Propaganda Model," Chomsky has also commented that the same appears in scholarly literature, despite the overt propaganda forces of ownership and advertisement being absent:

https://en.wikipedia.org/wiki/Propaganda_model#:~:text=Choms...



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