They could try to cheat! That's actually what Volvo did in the Dieselgate. The EU regulation mandated the impossible duo of lower NOx emission and higher fuel efficiency. Diesel engines get higher efficiency by increasing compression ratio, which also increases NOx production.
possibilities:
(1) they get lots of angry customers and bad press, and are tired of being made to look bad because of gov req's
(2) it costs them more to manufacture all the fancy nanny tech, so their bottom line would be positively impacted by rolling back the requirement for it