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If you you make a manufacturing error without intentionally deceiving your customers through deceptive naming of features, you have to pay millions per death.

If you intentionally give the feature a deceptive name like "autopilot", and then customers rely on that deceptive name to take their eyes off the road, then you have to pay hundreds of millions per death.

Makes sense to me.



Wouldn't that logic mean any automaker advertising a "collision avoidance system" should be held liable whenever a car crashes into something?

In practice, they are not, because the fine print always clarifies that the feature works only under specific conditions and that the driver remains responsible. Tesla's Autopilot and FSD come with the same kind of disclaimers. The underlying principle is the same.


There are plenty of accurate names Tesla could have selected.

They could have named it "adaptive cruise control with assisted lane-keeping".

Instead their customers are intentionally led to believe it's as safe and autonomous as an airliner's autopilot.

Disclaimers don't compensate for a deceptive name, endless false promises and nonstop marketing hype.


If it was called "comprehensive collision avoidance system" then yes.


Right, this is the frustrating thing about court room activism and general anger towards Tesla. By any stretch of the imagination, this technology is reasonably safe. It has over 3.6 billion miles, currently about 8m miles per day. By all reasonable measures, this technology is safe and useful. I could see why plaintiffs go after Tesla. They have a big target on their back for whatever reason, and activist judges go along. But I don't get how someone on the outside can look at this and think that this technology or marketing over the last 10 years is somehow deceptive or dangerous.

https://teslanorth.com/2025/03/28/teslas-full-self-driving-s...


> activist judges

Wait what? What activism is the judge doing here? The jury is the one that comes up with the verdict and damage award, no?




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