I thought the same. Even if Franklin was not a puritanic protestant, I guess a bit of strict ethics rubbed off.
Also these "Top 10 of best virtues ever!!1" were always constructed by male philosophers and lack stuff like "Sociability, "Care", "Empathy" or "Compassion".
Sure, men in general probably have a greater tendency towards other virtues, but do you really mean to imply that men often lack stuff like "Sociability, "Care", "Empathy" and "Compassion" ?
Didn't a lot of "the big ones" talk about love? I think that encapsulates those values.
Semantically speaking, I don't think you have to disagree with this. Small talk and trifling conversation are not necessarily one in the same. "Trifling" implies that there is little value. Small talk may in fact have great value if it helps to forge connections that pay off later.
I disagree with this one. Small talk can lead to big happenings, and have many times in my life.
That being said, I'd modify it to: Focus. Avoid multitasking so as to not do multiple things poorly.