> There seems to be significant opportunity to zig as others zag.
Historically Apple has done this - Steve Jobs noted at one point that the absolute last thing they were going to do during a recession was to cut R&D, because that was what was going to let them capitalize once the recession was over.
Left as an exercise for the reader is assessing Apple’s financial performance as relates to the rest of the industry, with extra credit for comparing that to the ongoing guidance from the finance industry set.
Historically Apple has done this - Steve Jobs noted at one point that the absolute last thing they were going to do during a recession was to cut R&D, because that was what was going to let them capitalize once the recession was over.
Left as an exercise for the reader is assessing Apple’s financial performance as relates to the rest of the industry, with extra credit for comparing that to the ongoing guidance from the finance industry set.