Maybe OP doesn't literally think amazon had to convince some people to not eat beef to get the datacenter built, but it's pretty obvious that the underlying sentiment of "we're making sacrifices so amazon can build a datacenter" is sincere. But that doesn't make much sense either, because the two things (ie. guy eating beef, amazon build datacenter) is totally unrelated. Doing one isn't enabling or preventing the other.

I have no idea how many times it has been explained that the “self-sacrifice “ method isn’t going to make a difference.

People who don’t understand the scale of the problem came up with that.