Back in 2012-2014 intel hired a bunch of “futurists” which were liberal arts majors from the northeastern US. Needless to say they spewed a bunch of nonsense and were fired years later, but I knew a few and they were puzzled they were hired to begin with.
Xerox hired an anthropologist once, Julian E. Orr, and it resulted in a really good book called “Talking about Machines: An Ethnography of a Modern Job”.
Of course, mostly he found was how out of touch the executives at Xerox were with what their employees were actually doing in practice. The executives thought of the technicians who repaired copiers almost as monkeys who were just supposed to follow a script prepared by the engineers. Meanwhile the technicians thought of themselves as engineers who needed to understand the machines in order to be successful, so they frequently spent hours reverse engineering the machines and the documentation to work out the underlying principles on which the machines worked. The most successful technicians had both soft skills for dealing with customers and selling upgrades and supplies as well as engineering skills for diagnosing broken hardware and actually getting it fixed correctly. It seems that none of the sales, engineering, or executives at Xerox liked hearing about any of it.
> I remember there being a bunch of Anthropologists that were hired before that, under Genevieve Bell. It wasn't clear to me why they were hired.
Yes, I remember contracting at Intel in 2006 and the Anthropologists were at one end of the building we were in. Their area was a lot different than the engineering areas. Lots of art, sitting around in circles, etc. I remember asking about what was up over there "Those are the anthropologists".
Having a bunch of people who might at some point generate a few valuable ideas doesn't sound like a bad strategy. Intel is (was?) huge, their market penetration is enormous. I think Bell Labs did something similar back in the way -- maybe not with the liberal arts, but they certainly left a lot of room for serendipity.
What possible ideas could someone with no expertise in advanced math/physics/chemistry/or other relevant hard science have for the products and services Intel sells?
Why not throw a janitor, cook, and bus driver in the mix too then?
Almost every field require baseline knowledge of certain facts to make one's ideas useful. And we're talking about the most technologically advanced process in the world using cutting edge physics and materials science. The baseline here is basically as high as you can get.
