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To use the Internet as a comparison:

Phase 1 - mid to late 1990s:

- "The Internet is going to change EVERYTHING!!!"

Phase 2 - late 1990s to early 2000s:

- "It's amazing and we are all making SO much money!"

- "Oh no! The bubble burst"

- "Of course everyone could see this coming: who is going to buy 40 lb bags of dogfood or their groceries over the Internet?!?!?"

Phase 3 - mid 2000s to 2020:

- "It is astounding the amount of money being by tech companies"

- "Who could have predicted that social media would change the ENTIRE landscape??"



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