Netflix wasn't launched in 2007. The streaming service was launched in 2007. Netflix as a company was founded in 97 and was ubiquitous by 2002. Why go to the movies and pay $100+ for a family when you could wait 4-6 months for the home release and get the movie mailed to your home? You could go out and buy a box of microwavable popcorn and a few bags of candy and still save 80 bucks.