>like when bud light was encouraged to spend a bit of its marketing budget differently
But that was the whole point. They were marketing to children. They still haven't recovered from that backlash. Anheuser-Busch took a pretty damning financial hit and it sent a message to all the other companies not to pull this kind of stunt because it's bad for business. Changing their behavior was the entire point.
But that was the whole point. They were marketing to children. They still haven't recovered from that backlash. Anheuser-Busch took a pretty damning financial hit and it sent a message to all the other companies not to pull this kind of stunt because it's bad for business. Changing their behavior was the entire point.