My wife was pissed when I installed an adblocker for her - turns out she likes the ads.

I recently saw my GF's inbox, it's full of marketing emails, and when I told her she can unsubscribe or block them, she said she likes them as well.

There was a podcast I was listening to this week, and they were discussing the purpose of marketing emails, and they came to the conclusion that they're for women who actually open all of them lol. It was half sarcasm and pretty funny, not trying to by misogynist or something

Yes, they do open them all with so much eagerness it makes me wonder how they are able to manage so many emails. But eagerness and window shopping is their calling.

Massive generalization but sure lol

Right! My girlfriend runs ads all the time and even after explaining to her uBlock existed (before MV3) she wasn’t that interested. I can’t stand them, but she doesn’t seem to mind them. In fact sometimes enjoys them - not missing deals I suppose? I don’t quite understand it.

“Heavy sigh.”

YouTube recently started showing ads through uBO in Firefox.

On what platform? I've been using Firefox and uBO on Linux and Android for over a decade and never seen a YouTube ad.

They do staged rollouts, maybe a-b testing. It seems to generally be region based rather than platform.

You might need to check that you are using all appropriate blocklists as well. The subreddit usually has a sticky/pinned post for YouTube related issues as this has been a slow moving target for about a year now.

Do you have other extensions? For example, I can see that uMatrix is also blocking all requests to doubleclick.net

I'm on Windows 10.

Ubuntu.

I've not seen the ads at least not yet.

There was a few times when Youtube try to top me from viewing because I was blocking the ads.