Trumps ability to control the narrative is pretty much wholly based on his tweeting skills. He is legitimately a top tier tweeter up there with @dril and the likes. It is incredibly entertaining and end of the day that’s what politics is about now.
Trump won by <1% in an election against a candidate who lost her only attempt at a primary and during a time period where western incumbents saw a 10+% drop due to their handling of covid inflation.
2024 isn't a story of how Trump outwitted his opponents but one of how his opponents tied their shoelaces together.