The only reason why all those gibberish brands exist is that Amazon gives better placement and seller tools to sellers who have a registered trademark. Since the sellers don't care about what the trademark is, they just want to sell on Amazon, making up some nonsense by smashing letters or phonemes together lets them speed up the registration since they won't have to deal with people saying it's too similar to their trademarks. If Amazon didn't have that policy, your Nwouiiay car battery charger simply wouldn't have any brand name printed on it.
Ah, right. I wonder if that does anything for Amazon or if it just seemed like a good idea and the time and now nobody there cares enough to revise the policy.
