Currently, in order to deal with noisy masters, Netflix has to either:
1. Denoise the master, then add AV1 FGS metadata to tell players how to reconstruct the noise in the master (which is what the blog post is about) to get back the original image the director saw and approved
2. Do nothing (which is what they were doing), and let some of the noise get blurred or erased by the quantization step of the encoding process, or worse, burn shittons of coding bits trying to describe the exact noise in the frame, which hurts visual quality of the things people actually look at
All of these imply changes to the image that the director decided on to get around the underlying fact that deliberately adding noise to an image is, from a signal processing perspective, really stupid. But if we are going to do it, we can at least ensure it happens as far down the chain as possible so that Netflix's encoding doesn't destroy the noise. That's the idea you responded to: have the production company deliver a master with FGS metadata instead of baked-in film grain.
1. Denoise the master, then add AV1 FGS metadata to tell players how to reconstruct the noise in the master (which is what the blog post is about) to get back the original image the director saw and approved
2. Do nothing (which is what they were doing), and let some of the noise get blurred or erased by the quantization step of the encoding process, or worse, burn shittons of coding bits trying to describe the exact noise in the frame, which hurts visual quality of the things people actually look at
All of these imply changes to the image that the director decided on to get around the underlying fact that deliberately adding noise to an image is, from a signal processing perspective, really stupid. But if we are going to do it, we can at least ensure it happens as far down the chain as possible so that Netflix's encoding doesn't destroy the noise. That's the idea you responded to: have the production company deliver a master with FGS metadata instead of baked-in film grain.