Yep. I think SEAT are the pick of the VAG brands. Their marketing isn't about being cheap, but they're aimed at the youngest market segment, who also have the least money, so in my experience have the best prices.
Pre-COVID we got a new Leon ST — essentially a Golf estate/station wagon — for about a third off the list price: £13K instead of £20K (I know: those prices sound semi-mythical now).
On the other end you have Audi, whose premise seems to be: "So you want a VW, but you want to pay hugely over the odds for it? Certainly sir, step right this way."
Pre-COVID we got a new Leon ST — essentially a Golf estate/station wagon — for about a third off the list price: £13K instead of £20K (I know: those prices sound semi-mythical now).
On the other end you have Audi, whose premise seems to be: "So you want a VW, but you want to pay hugely over the odds for it? Certainly sir, step right this way."