I think there are two major problems with those lesser-known spots:
1. Discoverability, which is going to be majorly affected by LLMs. On one hand they already feed on preexisting corpus of recommendations, naturally biased towards the popular pots, on the other hand part of business model is bound to be "sell biases", therefore better known spots are going to be at an even higher disadvantage. Even if you do try to go out of the beaten path for e.g. wine tastings, information regarding those is going to again be biased towards the ones selling mediocre wines with an overpriced "we ship a box to your country, just give us an address" service.
2. Reachability. Suppose you want to visit the relatively famous Gelateria Dondoli at San Gimignano. Starting at Florence using public transport it's IIRC two transfers with a transport mode change! If your goal is any agriturismo-style spot - car is the only reasonable option. Spending a bunch of time traveling already limits tourism opportunities, doing that by car is definitely not for everyone as you are effectively limited to enjoying wines at home. This dynamic naturally biases towards larger spots, covering variety of touristic needs.
1. Discoverability, which is going to be majorly affected by LLMs. On one hand they already feed on preexisting corpus of recommendations, naturally biased towards the popular pots, on the other hand part of business model is bound to be "sell biases", therefore better known spots are going to be at an even higher disadvantage. Even if you do try to go out of the beaten path for e.g. wine tastings, information regarding those is going to again be biased towards the ones selling mediocre wines with an overpriced "we ship a box to your country, just give us an address" service.
2. Reachability. Suppose you want to visit the relatively famous Gelateria Dondoli at San Gimignano. Starting at Florence using public transport it's IIRC two transfers with a transport mode change! If your goal is any agriturismo-style spot - car is the only reasonable option. Spending a bunch of time traveling already limits tourism opportunities, doing that by car is definitely not for everyone as you are effectively limited to enjoying wines at home. This dynamic naturally biases towards larger spots, covering variety of touristic needs.