Buy a domain. Lead everyone to your domain.

I don't disagree, but the words "leverage", "educate" and "lead" are doing a tremendous amount of heavy lifting.

Especially when your competition in leading, educating and leveraging is Meta.

Indeed. If they are your customers, then it’s your job to work on effective communications. remember how we did it before the days of social media? It can be still be done- just learn the channels outside Facebook and establish points where the customers can reach you there. Make it painless and easy. That might mean managing your own support platform instead of using Facebooks for free.