Ads have been on TV since the beginning of TV. And before that, that were — and still are — on radio.
Where they’re also “irrelevant”.
But the relevancy to our current activities isn’t tied to their effectiveness.
I know that they’re effective, because I had impressionable teens tell me they wanted me to pick up Prime drinks at the store, all because they were convinced drinking Prime was cool.
But let me be clear — I hate ads, too. I hate them on TV, radio, YouTube, billboards, in my mailbox, in my email inbox, and when they cover up 50% of real estate on websites. Pretty much everywhere they show up.
But the purpose of ads aren’t for me to like them, or to be tied to where I’m at a place I can purchase something.
The purpose is to leave a lasting impression.
And, like it or not, they’re effective enough, for some people and for some products, that they’re going to keep doing them, regardless of the fact that nearly everyone hates them.
> But let me be clear — I hate ads, too. I hate them on TV, radio, YouTube, billboards, in my mailbox, in my email inbox, and when they cover up 50% of real estate on websites. Pretty much everywhere they show up.
The mailbox ads can actually be quite useful. Since I started looking at them instead of just tossing them straight into the recycling bin I've discovered they often contain coupons for good deals at restaurants that I semi-regularly already go to. Those coupons have saved me noticeable amount of money on those visits.
Similarly on groceries. In the grocery case it is not coupons but advertisements of sales. 97% of the time I shop at the large supermarket nearest my home, which usually has the best prices. But occasionally there is a very good deal on something expensive like meat somewhere else and it is their mailbox flyers that let me know about it.
Where they’re also “irrelevant”.
But the relevancy to our current activities isn’t tied to their effectiveness.
I know that they’re effective, because I had impressionable teens tell me they wanted me to pick up Prime drinks at the store, all because they were convinced drinking Prime was cool.
But let me be clear — I hate ads, too. I hate them on TV, radio, YouTube, billboards, in my mailbox, in my email inbox, and when they cover up 50% of real estate on websites. Pretty much everywhere they show up.
But the purpose of ads aren’t for me to like them, or to be tied to where I’m at a place I can purchase something.
The purpose is to leave a lasting impression.
And, like it or not, they’re effective enough, for some people and for some products, that they’re going to keep doing them, regardless of the fact that nearly everyone hates them.