$99 is a show-stopping barrier for more people than you can possibly imagine.
Please, if you are of the mindset $99 is not a life-changing amount for someone else, I implore you to widen your world and at least stay in touch with what the average human experience is like.
The person working McDonald's who has an app idea now needs an iOS device, a Mac, and $99 of available funds. Then, remember that person is richer than many people in other countries.
$99 is a huge amount, especially given that you get nothing except a privilege that has no inherent value.
Meaningless distinction. Most starting indie developers don't have more than one app anyway. It's like going to a fancy steakhouse and being offered a $99 all-you-can-eat where the only menu item is a 18oz porterhouse.
> $99 isn’t a huge amount
It isn't if this is your main job. It could be if this is merely a hobby.