They won't be allowed to use it unless they serve the capitalists who own it.
It's not social media. It's a model the capitalists train and own. Best the rest of us will have access to are open source ones. It's like the difference between trying to go into court backed by google searches as opposed to Lexis/Nexis. You're gonna have a bad day with the judge.
Here's hoping the open source stuff gets trained on quality data rather than reddit and 4chan. Given how the courts are leaning on copyright, and lack of vetted data outside copyright holder remit, I'm not sanguine about the chances of parity long term.
To be fair, Musk is probably the least subtle megabillionaire of them all, and that reflects in the odd behavior of his silicon child. I don't doubt in the competency of the likes of Thiel to build their techo-monarchy.
The problem for them is that it might be a rather fundamental limitation. We already know that RLHF makes models dumber. It is entirely possible that, in order to make the model buy fully into what those people are peddling, the amount of forceful training required would crater the model's overall performance.