I think what most replies miss is the emphasis this article makes on the experience, not the pricing.
There might be whole new market in between X-half, toy cameras and iPhones. Try shooting anything except your phone, and you will drown in ISO settings, different photography modes, and dealing with sloppy "effects" if you want to adjust any colors in-camera. Experience just is not there.
If what author is describing hits home for more families, and someone can make the same package for quarter of the price, it could be an instant hit. Now it is just an empty niche with a single [and arguably overpriced] solution in it.
There might be whole new market in between X-half, toy cameras and iPhones. Try shooting anything except your phone, and you will drown in ISO settings, different photography modes, and dealing with sloppy "effects" if you want to adjust any colors in-camera. Experience just is not there.
If what author is describing hits home for more families, and someone can make the same package for quarter of the price, it could be an instant hit. Now it is just an empty niche with a single [and arguably overpriced] solution in it.