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Thankfully it’s not intrusive - you can pretty much ignore the bottom menu and have adfree chat, I’ve been doing it for years.

The moment they start placing calls to action and distraction in that view is the moment people will move - telegram is a drop in replacement with more features, I won’t argue it’s the ideal choice but at least it keeps meta on their toes as a potential competitor.



Telegram introduced ads in 2021.


I know. My point is that they act as a bottom for how much WhatsApp can be enshittified. Once they go below there’s not a lot of friction against switching.


Exactly. I just never open that tab




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