That airports are usually not an effective destination for the B747/A380.
Connect major hubs like FRA with JFK and it makes sense. You need capacity, it is a long route and slots are rare and expensive. And for Emirates the hub concept is crucial.
But yes. The luxury thing is also part of their show. But it fills the plane ;)
There's many more hub airlines though that don't use them. Is Emirates really that different? Or are they kinda stuck because they went all-in.
Many operators dropped the 380 during COVID. Makes sense but they never took them back on afterwards and passenger numbers are higher than ever before now. The A380 is cool but it was built for the past not the future.
Connect major hubs like FRA with JFK and it makes sense. You need capacity, it is a long route and slots are rare and expensive. And for Emirates the hub concept is crucial.
But yes. The luxury thing is also part of their show. But it fills the plane ;)