> Tim Cook's measured approach and the company's $100B+ R&D budget suggest they're building something substantial, not scrambling to catch up.
It could also be that Tim Cook is just an ops guy who only knows how to hill climb graphs up and to the right and Apple is running out of the innovation momentum it had when Jobs died.
Well it even if he’s only that it seems to work pretty well regarding sales over the last +10 years. Cash is the blood of companies so even if that’s not the best decisions ever regarding pure/first player innovations, as long as the company last more years alive in a competitive market it’s a win for him/them
That’s exactly my point, maybe for Tim Cook in the end what matters most is just to find a way to make the company money and lasts longer. Innovation might happen along the way or not, in the end money is what matters for him. I don’t say if it’s good or bad, it just is.
It could also be that Tim Cook is just an ops guy who only knows how to hill climb graphs up and to the right and Apple is running out of the innovation momentum it had when Jobs died.