Here's the truth: it was a weird idea from our Slack – build a tamagotchi! – that I took too seriously. In a couple of evenings, I had a prototype working. Then everyone was so excited we just ran with it.

Our audience is developers: we make you happy, you'll love us and make us the first part of every project you do, on your own and at the workplace.

Meanwhile, man, hardware is just so much fun. But most folks have no idea how much easier it is to build now. Basically, if you can use open source software, you already know how to hack on microcontroller.

So this foray into developer toys is about helping you have fun with something that maybe you wouldn't have played with otherwise.

But you can also display real-time PostHog data on it, out of the box. Which means you can expense it. A merch win-win.