Completely agree with this post I don't even think he's exaggerating.

I tried to search the full name of a specific roof company in my area in quotes, and they weren't in the first page of results. But I got so many disclosed and not disclosed ads for OTHER contractors.

SEO has turned search engines into a kind of quasi-mafia "protection" racket.. "oh you didn't pay your protection fee, wouldn't it be a shame if something happened to your storefront?"