Twitter's strategy was to keep the platform very open and inviting, in order to make it relevant. This included having a relatively unrestricted API compared to other platforms.
I don't know if this was successful or not. Ultimately they convinced someone to buy the platform for $44bn, so I guess you can say it was. That buy has locked the platform down more, and the new version certainly feels less culturally central and relevant than it used to.
I don't know if this was successful or not. Ultimately they convinced someone to buy the platform for $44bn, so I guess you can say it was. That buy has locked the platform down more, and the new version certainly feels less culturally central and relevant than it used to.