Business accounts that list porn sites tend to get banned by the processor. There are very few payment processors willing to work with the major porn networks.
In 2022, both Visa and Mastercard banned Pornhub, leading to major shakeups as the network tried to get off the blacklist.
I don't see most advertisers being happy with spend on such a volatile target - even before the agency debates if it will affect brand image.
In 2022, both Visa and Mastercard banned Pornhub, leading to major shakeups as the network tried to get off the blacklist.
I don't see most advertisers being happy with spend on such a volatile target - even before the agency debates if it will affect brand image.