I distinctly remember buying it. Not renting it, buying it.
The apple webpage says
> Why buy iPhone anywhere else?
> When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about payment options and getting your new iPhone set up, we have the answers you need.
Routing push notifications, telemetry, marketing and promotions, sales analytics, they handle all the internationalization of sales such as currency exchange and local sales laws. They also provide cloud storage for core dumps and other crash logs, persistent iCloud storage for user data, and remote build pipelines. That’s just off the top of my head.
And of course the absolutely massive SDK that makes it easy to build all these apps natively without rolling your own computer vision framework or audio processing engine.
that's the issue! it should not be apple's phone! i paid for the hardware and current version of the software - anything more should be provided to me out of their goodwill, not because it is their device.