From my understanding this couldn't be further from the truth.

Elon knew that EV's weren't sexy, so he decided to risk it and build a fast and ultimately expensive EV to begin with, to show people that they were worth buying and fast.

Only now through the model Y and the model 3 are we now seeing more consumer friendly models, which is what Elon always wanted from the start.

Here in Australia you can buy a model 3 for around the same price as our most sold car.